Aayushi Soni
Business Analyst | Data Analyst | Marketing Analyst
Hello, I’m Aayushi Soni.
23-year-old enthusiast and hardworking girl with a vision to provide value with the skillset. I have 2 years of experience in dealing with clients of diverse industries looking for different unique digital solutions to increase revenue and brand reputation. Worked as a bridge between the technical team and clients who design, create and operate sales model/financial model to meet all the expectations of the client. Creative and curious Business analyst with experience in SaaS Product Management, Business Analysis and Client Communications. Experience in defining product vision and driving product strategy from kick-off to release.
Proven expertise in addressing stakeholder needs, identifying MVP functionality and efficient prioritization to enhance customer experience supported by data. Passionate about product development with proficient storytelling skills and focused on building trust and empathy within teams.
I am a self-driven and self-taught business analyst professional with relevant cross-functional and leadership experience. To increase my knowledge I am doing my Masters of Science from Stevens Institute of Technology in Business intelligence and analytics - Hoboken, United States with a major in Data analytics concentration.
- Product Strategy
- Client Communication
- Product Road-mapping
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Master of Science in Business Intelligence and Analytics, 2022
Stevens Institute of Technology
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Bachelor of Engineering in Information Technology, 2019
Gujarat Technological University
Skills
Intermediate
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Beginner
Experience
Responsibilities include:
- Worked with the assistant commissioner to understand key metrics, identify the problems, and improve efficiency by extensively using SQL and excel for mining data to uncover insights, trends, and inflection points. Performing ad hoc analysis for data requests when required in weekly data reporting
- Analyzing the financial data and performing data visualization using Tableau and Power BI to develop interactive dashboards, which helps them to increase efficiency by 40% in decision making for various government insurance policies like Temporary disability insurance and Family leave insurance
Responsibilities include:
- Worked as a bridge between the client and company, created detailed business analysis by outlining problems opportunities, and solutions for various unique industries
- Collaborated in planning all national and international projects by participating in strategic planning meetings with senior management. Defining business requirements from the in-depth data analysis and reporting back to the stakeholders. Created a sales model to enhance brand identity and revenue
- Helped to facilitate the effort to recover approx. $8 million in financial variances with CMS. Utilized SQL to analyze data and guide work items resulting in over 54,000 effort hours saved $1.2 million in labour savings
Responsibilities include:
- Performed SEO tricks to increase engagement and organic growth. Used on-page and off-page SEO to build brand value, get more sales and develop a tremendous digital identity
- Developed relatable creatives like images, reels, videos, and gifs for the various social media platforms and organized in a way that gets a high amount of interaction from the users
Accomplishments
Recent Publications
Contact
- asoni4@stevens.edu
- Jersey City, NJ 07307